ECONOMY

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Initiative

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Bioaroma Crete

Our Story

Bioaroma Crete, founded in 2007 in Agios Nikolaos, Crete, is a pioneering organic cosmetics and perfumes company, environmentally friendly with sustainable development. Our mission is to utilize the natural wealth of Greek land by creating high-quality organic cosmetics and fragrances, by incorporating vertically integrated action sequences, starting from the field and finishing on the shelf.

All of our raw materials originate from a 100-acre private area where 150 different types of aromatic plants and herbs are organically grown, whilst there is also organic bee farming. Herbs and plants processing, takes place at our company's central facilities. These premises are visitable and include essential oil distillery, herbal extractor, seed press, fragrance and soap manufacturing, laboratories where the creation and packaging of organic cosmetics are done, botanical garden as well as a unique interactive Experience Store.

Our legacy

Our products are proudly rooted in tradition, lovingly crafted to keep alive ancient Cretan wisdom and values that have been passed down through the generations. We embody the spirit of a legacy that began 4,500 years ago when our Minoan ancestors unlocked the secrets to our land’s botanical power and became the world’s first producers of natural beauty products.



Objective Action

Our aim is to preserve and showcase our cultural heritage in the best possible way by utilizing ancient techniques from the Minoan era and to produce natural, organic certified cosmetics with zero impact on the environment following vertically integrated actions for their production and packaging.

 

Target Audience

Bioaroma Crete addresses through its website, the stores it supplies but also through its new award-winning Experience Store (Novum Global Award "Sustainable design of the year 2019") at its facilities in Agios Nikolaos, Crete, to all people of all ages regardless gender and origin. In fact, since 2019, the company's products carry certifications such as vegan, gluten free & cruelty free, which now completely expand the audience to which the products are addressed.

Bioaroma Crete is worth noting that it places a special emphasis on children, implementing for 10 consecutive years in its facilities in Agios Nikolaos, Crete, experiential educational programs that start inside the company's facilities but develop outside in nature.

 

Duration

The creation of a responsible brand committed to the standards of sustainability began in 2017. Although the company's philosophy was from the beginning close to this pattern, we decided from 2017 to focus exclusively on it by constantly looking for materials and participating in actions that they supported this attitude, so to speak, of life. This is not so much a business initiative, but a vision for a better tomorrow for the planet and future generations.


Description

Bioaroma Crete is committed to following the standard of sustainable development, producing natural products in such a way as not to reduce but to improve the productive capacity of plants and enhance biodiversity.

For its new image, the company chooses innovative biodegradable materials derived from renewable raw materials (wood shavings, natural resins, sugarcane) for the packaging of its products, thus fully protecting the environment and enhancing plant growth.

In addition, it uses natural energy sources to promote the future quality and balance of the environment. More specifically, for the distillation process, it uses pellets produced by the company itself after the cold pressing of the organic grape seeds, while the vegetable remains of the distillation become compost that is used as a soil conditioner on the company's farm.

Also, the Company implements educational programs, through which children and young people are invited, outside the walls of a schoolroom, to receive a life lesson, about the environment, themselves and others under the shade of olive trees, the aroma of herbs, the chirping of birds and the tranquility that nature offers. In the educational programs special reference is made to the biodiversity of Crete, focusing on Cretan herbs, their therapeutic properties & uses with knowledge that originates from the Minoan era and the folk tradition of Crete. In addition, there is an emphasis on concepts such as sustainability, renewable energy sources and recycling which are now explained and applied experientially through the participation of children & young people in the entire production process from the field to the final product. The aim of the above action is to share our dreams for a healthier planet by adopting sustainable lifestyles while fully respecting the right to survive on this planet.

Bioaroma Crete, drawing inspiration from the educational programs and strongly feeling the need to spread the rare herbs of Crete, which are an integral part of its cultural heritage, proceeded to write a fairy tale entitled "Heroes of Nature" depicting the heroes in the eponymous series of children's, organically certified, "PHYSIS' HEROES" products housed in packaging made of ecological, environmentally friendly materials. In this fairy tale the natural world takes shape and thus herbs, flowers, fruits and even insects are transformed into heroes living in a parallel world. Their role so far is to protect us by handing us all their weapons. But climate change poses a huge threat to their lives, prompting the heroes to rally and take action against this man-made threat. The endemic herbs of Crete in the first issue of the fairy tale will play a major role in dealing with the threat.


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Impact on Society

The results of our actions so far are summarized as follows:

  1. Protection of the natural environment
  2. Reducing our environmental footprint
  3. Job offer to local residents, strengthening the local community
  4. Developing green natural products that enhance the health and well-being of consumers
  5. Educating young people, the citizens of tomorrow, about our cultural heritage and environmental protection


Initiative Location

Bioaroma Crete's facilities as well as the company's privately owned estate are located in Agios Nikolaos, Crete. Bioaroma Crete has modern facilities with an essential oil distillery, herb extractor, seed press, perfumery, soap factory, natural cosmetics production and packaging workshops, botanical garden and an award-winning, interactive Experience Store where educational programs and workshops are held for people of all ages with a special focus to the children. In addition, nearby is the company's privately owned farm of 100 acres where more than 150 different species of aromatic plants and trees are grown.


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Working with Organization

Our collaboration with certification bodies such as DIO, Cosmos Organic, The Vegan society, Cruelty Free international & I'm green plastic gives us credibility in terms of quality assurance. In addition, the Cretan Hands certification that we have exclusively promotes the products of authentic Cretan folk art which are made exclusively by Cretan artists and are continuations of the tradition. It is also important to mention that, although it is not an agency, Bioaroma Crete collaborates with the Special Primary School for the Blind Kallithea in Athens for the writing of the fairy tale "The Heroes of Nature" with the protagonists of the endemic herbs of Crete, meeting the needs of the school at the same time so that the fairy tale can be released in Braille in Greek and in the long run in English.


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Workers Participation

Our company employs 30 people around the development of this initiative who participate both in the stages of production & packaging of the products as well as around the development of the design, the website and promotional actions with zero impact on the environment. At the same time, the creation of the company's unique Experience Store was carried out by an architectural firm that works exclusively with sustainability in mind. Since the company Bioaroma Crete operates all year round in a purely touristic area where people can find work only in the summer season, it helps to strengthen the local economy while also supporting the needs of the local community by participating mainly in actions related to children and take place in Agios Nikolaos, Crete, providing either financial or material assistance, contributing to the various needs of the local community (schools, clubs and important sports activities).


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Benefits for Οrganization

The benefits that arise for the Company itself are the dissemination of our sustainable culture in the local community, the strengthening of our profile as a Responsible Corporate Citizen, our further penetration into demanding markets and therefore an increase in our sales, and above all the consolidation of a social and environmental ethics both in our daily operation and in our suppliers.




Connection with Global Goals






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