ECONOMY

BUSINESS: 240 PRACTICES


TOPIC:

Initiative

Creation of a new economic, environmentally friendly activity

Creation of a new economic, environmentally friendly activity
SUBMITTED FROM:

IMERYS Industrial Minerals Greece Single-Member Société Anonyme

IMERYS Group is the world leader in mineral-based industrial solutions, offering specialized solutions necessary for its customers. IMERYS INDUSTRIAL MINERALS GREECE SINGLE MEMBER SOCIETE ANONYME mines and processes industrial minerals, mainly bentonite and perlite.

 

Corporate videos & Statements

 

More information: https://www.imerys.com


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Objective Action

To transform a best practice land reclamation that simply follows a mining permit’s environmental conditions, to a new financial activity with multiple benefits for the Milos local community.

 

Target Audience

Milos local community.

 

Duration

2018 and continues until today.


Description

In 2014, Imerys Industrial Minerals Greece S.A. (ex S&B Industrial Minerals SA) decided to start a new economic activity at the site of a restored perlite mine in Milos Island. A feasibility study and a business plan were initially carried out to assess the initiative’s sustainability. Then, in February 2014 the planting of 17,500 vines of a Cyclades variety (Assyrtiko) in the first 5 acres of Imerys’s vineyard was concluded at a rehabilitated part of an active perlite mine in Trachilas. The Thrachilas mine is still active in other parts where extraction of perlite is still taking place.

In February 2016, the planting of 13.1 acres of red Cyclades variety was concluded in a nearby place: 3,000 plants of Mavrotragano, 1,700 plants of Mantilaria and 100 plants of Psarosyriko.

Vineyard cultivation continues with the same interest as new challenges emerge each year. New methods of dealing with high salinity are being tested, as well as methods of dealing with diseases that usually occur in Cycladic vineyards.

Viticulture is one of the traditional, yet today abandoned, economic activities of the island. Historical sources testify that in 1930 2,200 acres of vineyards were cultivated on the island with a 250 tonnes per year wine production. The viticulture was abandoned almost entirely due to a phylloxera "epidemic". Imerys chose to revive this activity building on a tradition that is already ingrained in the island’s history and testimonials.

Imerys applies an organic cultivation method thus promoting the protection and conservation of the environment. Irrigation water (invaluable in the Cyclades, which are characterized by long droughts) is recycled. The activity also aims to encourage Milos’ residents to begin using more environmentally friendly farming methods. In this respect, free training seminars have been organized by Imerys on Milos, educating locals that already cultivate or wish to revive small family vineyards, urging them to start using organic agricultural methods to produce quality local organic wine. 

The new activity aims also to educate visitors about industrial minerals, abundant on the island of Milos. Minerals are almost everywhere in our everyday-life, even in wine-production. Sulfur used to protect the crop from disease in organic winegrowing, bentonite used for wine stabilization and perlite used in wine clarification are prominent examples of Milos’ minerals used in viticulture and wine production. 

Finally, the activity will also serve to attract visitors to the island since wine production is intertwined with culture, hospitality, quality, and tradition.


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Impact on Society

From 2014, the activity’s start-up year, until now the following achievements are noted:

  • Two new jobs have been created.
  • Four free training seminars on vine cultivation methods have been offered to locals (in March, May, June, August)  with remarkable attendance of 60-100 participants each time. 
  • The new activity has been very well accepted by the local community. 
  • During the last 2 years, more than 6 people from Milos started new vineyards spurred by the Company's activities in Vineyard Trachilas.


Initiative Location

Imerys vineyard was established in the already rehabilitated part of the Trachilas active perlite mine on Milos island. 


Working with Organization

Imerys is cooperating with an oenologist consultant that provides expertise and also the free seminars to local community. Four free training seminars have been offered on vine cultivation, with remarkable attendance of 60-100 participants per seminar.


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Workers Participation

In the design, supervision and implementation of this activity Milos Rehabilitation Department is involved.


Photos Videos

Benefits for Οrganization

Benefits for the company include:

  • Add value to a long and successful tradition of mine reclamation and biodiversity management, taking it one step further in establishing an activity that will also add economic value to the local community.
  • Build on Imerys’ good reputation as a local corporate citizen.
  • Become an additional tool for Imerys’ long-standing contribution to tourism on the island, attracting visitors that are interested in wine-making and wine-tasting.



Connection with Global Goals







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Sustainable Development and Corporate Social Responsibility

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Εxploit Milos island climate conditions for bentonite drying

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