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Initiative

Development of the innovative product “oikiaLAVA” in cooperation with the Laboratory of Vegetable Crops of the Agriculture Faculty of AUTH

Development of the innovative product “oikiaLAVA” in cooperation with the Laboratory of Vegetable Crops of the Agriculture Faculty of AUTH
SUBMITTED FROM:

HERACLES GROUP

Heracles Group is Greece's largest cement producer and has been serving the market for more than 100 years. The Group is operating in the industry of cement production and marketing, aggregates and concrete in Greece and in more than 20 countries. 

 

Read more:  www.lafarge.gr


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Objective Action

This project aims at:

  • Offering to consumers solutions that help them cultivate vegetables in their gardens
  • Familiarizing the society with the vegetables cultivation in rural environment with limited capacity
  • Facilitating the cultivation of vegetables without the use of fertilizers
  • Promoting the environmental awareness in younger as well as older people and at promoting health diet along with a creative and relaxing activity
 

Target Audience

Consumers/ wide public which is interested in cultivating vegetables at its place in rural environment.

 

Duration

December 2015 the grow bag was redesigned according with the market feedback and was made smaller, handier and more attractive.


Description

The cultivation of vegetables in urban environments is a popular practice in recent years. It is an innovative and efficient solution for the production of vegetables from consumers themselves who enjoy a relaxing activity while cultivating, as well as this way meet their own nutritional needs.

Heracles through LAVA SA offers to the Greek market ready bags with enriched pumice with the trademark oikiaLAVA, intended for domestic use.

oikiaLAVA bag is a ready to use product for producing vegetables at home. Throughout the course of the cultivation process, no fertilizer is required, either piercing at the bottom of the bag for the water to drain, but just only the addition of water.

In December 2015, the bag of oikiaLAVA was redesigned according with the feedback from the market and became smaller, handier and more attractive.

The ready oikiaLAVA bag can be used for at least 9 months from the beginning of the first planting, it is 100% recyclable and is available across Greece from LAVA affiliate network.


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Impact on Society

The results from the disposal of «oikiaLAVA» in the Greek market are positive. Consumers often choose the «oikiaLAVA» solution as it enables an easy and simple cultivation of vegetables in urban environments.

During the years 2015 and 2016 1.935 pieces of the product in total was disposed to the market.



Initiative Location

The ready bag oikiaLAVA is available across Greece from the LAVA affiliate network.  


Working with Organization

The development of the innovative ready product “oikiaLAVA” was made with the cooperation of the Laboratory of Vegetable Crops of the Agriculture Faculty of AUTH and was redesigned according with the market feedback.


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Workers Participation

The development of the innovative ready product “oikiaLAVA” was made with the participation of LAVA  S.A. employees as well as staff from the Laboratory of Vegetable Crops of the Agriculture Faculty of AUTH.


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Benefits for Οrganization

Through this specific solution, AGET Heracles is in place to:

  • Enter a new market and product category addressing to the general public.
  • Offering to consumers a solution that help them cultivate vegetables in their gardens.
  • Facilitating the cultivation of vegetables without the use of fertilizers.
  • Promoting the environmental awareness in younger as well as older people and at promoting health diet along with a creative and relaxing activity.

During the years 2015 and 2016 1.935 pieces of the product in total was disposed to the market.




Connection with Global Goals



No Connection with Global Goals found





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