BUSINESS: 204 PRACTICES
BUSINESS: 204 PRACTICES
On the occasion of the adoption of the bill "Integration of Directive 2019/904 / EU on reducing the impact of certain plastic products on the environment", Lidl Hellas in collaboration with the Athanasios K. Laskaridis Public Benefit Foundation proceeded with the first open innovation action in the context of National campaign "Greece Without Disposable Plastics", under the auspices of the Ministry of Environment and Energy, which aims to activate society and businesses to create original applications and solutions that utilize technology, to contribute to a daily life without disposable plastics use.
The goal of the SUP Free hackathon innovation marathon is to create original applications and solutions for a life without disposable plastics through technological tools, innovative ideas and methodologies that can be applied in the information campaign, in the operation of businesses and in the daily life of all of us.
More specifically, the SUP Free hackathon has the following objectives:
• Creating a culture of innovation and collaboration to achieve a global and common goal: environmental protection
• Supporting youth and innovative entrepreneurship, opportunities for young people, combating unemployment and brain drain
• Support to the local economy, as competitors from all over Greece will be able to participate, who can then set up their own business
• Promoting smart and innovative solutions to the problems and challenges that concern both the topics of the marathon and the citizens dealing with related issues
• Creating an ecosystem of innovation and entrepreneurship in the field of environmental protection and sustainability
• Enhancing the information and awareness campaign, utilizing new emerging technologies
• Connection of the campaign with the technological innovation and entrepreneurship community of our country
The SUP Free hackathon, which took place online December 11-13, is open to engineers, programmers, economists, analysts, environmentalists, researchers, students and business executives, individually or in groups, but generally anyone with an idea related to the reduction of disposable plastics and is interested in developing it into a complete application.
Any interested individual, team or company can participate in the marathon:
• giving issues or problems or challenges for a solution related to the reduction of disposable plastics and is interested in developing it into a complete application (consultation platform)
• or by developing original methodologies and applications that address these challenges (competitors).
The action was announced in October 2020, in December 2020 the Sup Free Hackathon took place, which resulted in the 5 teams that passed the 5-month acceleration phase, which will last, from January 2021 to May 2021, with the aim of implementing their idea. , while in June 2021 the big winner will be announced.
The SUP Free hackathon innovation marathon is the first open innovation action in the framework of the national campaign "Greece Without Disposable Plastics". Its goal is to activate society and business to create original applications and solutions that utilize technology, to contribute to a daily life without disposable plastics.
IDENTITY OF ACTION The action is part of a broader framework of actions related to open innovation. The laboratory SUP Free Innovation Lab, which is supported by Lidl Hellas, aims to promote new emerging technologies (disrupting technologies) in matters of sustainability and environmental protection. It includes the organization of the SUP Free hackathon innovation marathon in December 2020, the 5-month support cycle of the 5 solutions proposed in December, so that the original applications can be transformed into productive solutions.
The event will support participants to form groups and collaborate to develop and present their idea. The teams and the solutions that were distinguished have the opportunity to be supported for 5 months for the development of their solution in a productive application (acceleration phase), while in June 2021 the big winner will be announced.
INDICATIVE THEMATIC AREAS
• Digital applications to enhance communication, interconnection and good practice
• Remunerative plastic recycling applications
• Augmented and virtual reality applications to inform society on the pillar of sustainability and climate change
• Applications using blockchain technology and data analytics
• Environmental Protection
• Creative and circular economy applications with the main theme of the environment
• Applications for sustainable cities
• Materials, supply chain, environmental footprint of products, actions and actions
• Consumer information applications and loyalty schemes as well as connected wallets
The SUP Fee hackathon gathered the interest of 34 teams and startups from all over Greece who in 48 hours developed their applications and proposals and on Sunday, December 13 presented them to the evaluation committee. Out of the total of 34 teams that presented, 5 won cash prizes, gift vouchers from Lidl Hellas and AWS Cloud Services Credits, while securing their entry into the 5-month business acceleration program SUP Free Innovation Lab.
The SUP Free hackathon mobilizes the creative human capital of society and business, enhances creation and youth entrepreneurship, invests in partnerships, utilizes the know-how of executives involved and promotes innovation. It is part of the effort to strengthen the culture of innovation and entrepreneurship in Greece and at the same time, to create an ecosystem of innovation and entrepreneurship in the field of environmental protection and sustainability. In addition, it contributes to tackling the "brain drain" phenomenon, giving young scientists and entrepreneurs incentives to stay in our country.
The parallel pursuit of the Sup Free hackathon is to promote catalysts for local development, such as open data, a key component of the digital economy, and to link with the United Nations Sustainable Development Goals and the Business Culture Initiative. shared value initiative.
All the action, due to the pandemic, is carried out with the use of collaborative tools and digital media by all involved.
The SUP Free hackathon innovation marathon is the first open innovation action within the national campaign "Greece Without Disposable Plastics", with the support of Lidl Hellas, in collaboration with the Athanasios K. Laskaridis Public Benefit Foundation and the technology company C under the auspices of the Ministry of Environment and Energy.
For the implementation of the project, employees of the Corporate Responsibility department of Lidl Hellas, of the AK Foundation, collaborate. Laskaridis and Crowdpolicy, while the production of the videos has been undertaken by the team of Sotiris Danezis.
This is an initiative with highly reputable companions, which paves the way for a better tomorrow. It is proof that for Lidl Hellas sustainable development is inextricably linked to responsible entrepreneurship. And at the same time it is a source of inspiration and a force for development for our company. Much more with this action, that we all face a series of great challenges. We live in an age of decisive change and subversive evolution. We use tools and practices that change our daily lives in no time.
The "SUP Free Hackathon" Innovation Marathon is just that. The perception of collective effort at all levels. We bring in the same environment every business, every researcher, young scientist, student, who is looking and is looking for the best tomorrow.
We stand together, against disposable plastics. We are making a difficult start, collaboratively and collectively. To learn not only to live without them, but also how we can achieve it. Especially in terms of the global need to reduce the use of plastic. To become more prudent in its production. More responsible in its use. More inventive in its management.
At Lidl Hellas we recognized early on the need to adopt a more responsible way of operation, action and consumption regarding plastic items. We are the first company in our industry in Greece that permanently withdrew disposable plastics from its stores on 31.12.2019. And we committed until 2025 for 20% less plastic and for 100% of the packaging of private label products to be maximally recyclable. These measures are part of REset Plastic, our international strategy for plastics, launched in 2018 by the Schwarz Group with our vision "Less plastic - Closed Circles of raw materials".