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Initiative

Lidl Hellas Social Return on Investment Study for the Child and Family Support Center of the Prefecture of Attica of the 'Child's Smile'

Lidl Hellas Social Return on Investment Study for the Child and Family Support Center of the Prefecture of Attica of the Childs Smile
SUBMITTED FROM:

Lidl Ελλάς & ΣΙΑ ΟΕ



Objective Action


We were the first in the field of retail in Greece, for the period from April 1, 2015 to December 31, 2019, the Social Return on Investment (SROI) study for the Child and Family Support Center of the Prefecture of Attica, with the advisory support of the Climate Change Services Department and Sustainable Development of EV Greece, conducting interviews, focus groups and questionnaires with stakeholders aiming to translate our investments in the Child and Family Support Center of the Prefecture of Attica of the Organization 'The Smile of the Child", since 2015, in social value.

THE REASON

… To understand the changes that occurred in the lives of people from their involvement in the activities of the Organization "The Smile of the Child" through the Child and Family Support Center of the Prefecture of Attica.


...to be able to prioritize the most important results of social value

...to attribute a quantified monetary value to these results.
 

 

Target Audience


Regarding the communication of the study: To all internal and external stakeholders of our company:

• Organizational (internally for the company): employees, executives, associations, shareholders.

• Financial (external to the company): customers, creditors, distributors, suppliers.

• Social (external to the company): communities, government, non-profit organizations, environment.


Regarding the Support Center:

• Children of local families in need

• Children who grow up in the 5 houses of the Organization in Attica, which are supported by the Child and Family Support Center of the Prefecture of Attica The families of the children of the area who are in need

• The families of children in the area who are in need

• Employees and volunteers at the Support Center in all five houses of the Organization

• Non-profit organizations supported by the Organization
 

 

Duration


The findings of the research concern the period from April 1, 2015 to December 31, 2019, while the communication of the research started in December 2020 and continues until today.
 


Description


The study in a nutshell We were the first in the field of retail in Greece, for the period from April 1, 2015 to December 31, 2019, the Social Return on Investment (SROI) study for the Child and Family Support Center of the Prefecture of Attica, with the advisory support of the Climate Change Services Department and Sustainable Development of EV Greece, conducting, among other things, interviews, focus groups and questionnaires to those involved.

The Support Center In April 2015, we donated to the Organization "The Smile of the Child" our property in Nea Makri to be used as a Support Center for the operations of the Organization, covering its operating costs. It operates daily, is staffed with a psychologist, social worker, storekeeper and provides material, social, counseling and psychological support to children and families.

Also, through the Support Center, the possibility is offered to the Organization "The Smile of the Child" to store and distribute fresh, frozen products and essential items to:

• families in the area in need

• 5 houses * of the Organization in the Prefecture of Attica

• third parties social support

 

* the study includes the most important effects that arise for children growing up in these 5 houses from all the services offered by the IS (eg feeding, accommodation, psychological support, education, entertainment, etc.)
 


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Impact on Society


The estimated social value created, for the period from 1 April 2015 to 31 December 2019, amounts to a total of approximately 23.2 million euros, with the total financial investments of all stakeholders amounting to approximately 9.9 million euros . For every € 1 invested by Lidl Hellas in the Support Center of Nea Makri, € 2.4 of social benefit have been created, through all the activities of the Smile of the Child that are supported by the Support Center.
 



Initiative Location


The research was carried out on our property in Nea Makri, which we made available in April 2015 to the Organization "The Smile of the Child" to be used as a Support Center for the functions of the Organization. There, interviews, focus groups and questionnaires were conducted with those involved with the Support Center, while the findings were expressed at the offices of the Climate Change and Sustainable Development services of EV Greece in Athens.
 


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Working with Organization


With the Organization the Smile of the Child and with the advisory support of the department of Climate Change and Sustainable Development services of EY Greece.
 


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Workers Participation


Interviews, focus groups and questionnaires were conducted by EY and Lidl Hellas executives on those involved with the Support Center, who are:

• Children of local families in need

• Children who grow up in the 5 houses of the Organization in Attica, which are supported by the Child and Family Support Center of the Prefecture of Attica The families of the children of the area who are in need

• The families of children in the area who are in need

• Employees and volunteers at the Support Center in all five houses of the Organization

• Non-profit organizations supported by the Organization.

 


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Benefits for Οrganization


HOW SOCIAL VALUE IS DISTRIBUTED TO INTERESTED PARTIES

42% Children from local families in need

19% Children hosted in the five houses of the Organization in Attica

23% The families of children in need in the area

13% Employees and volunteers in the Support Center in all five houses of the Organization

3% Non-profit organizations supported by the Organization


CONCLUSION

Most of the social value created (61%) results from the positive effects that activities had on children. The second most important amount of social value (23%) created, is estimated for the family members of the children who are supported through the Support Center in Nea Makri.
 




Connection with Global Goals







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