ENVIRONMENT

BUSINESS: 295 PRACTICES


TOPIC:

Initiative

CORPORATE ENVIRONMENTAL RESPONSIBILITY "MARE VERDE"

CORPORATE ENVIRONMENTAL RESPONSIBILITY "MARE VERDE"
SUBMITTED FROM:

ALDEMAR RESORTS S.A.

Aldemar Resorts has gained international distinction as one of the most high-powered presences in the hotel industry by continuously investing in innovative products and ideas, demonstrating a high level of responsibility to man, society and the natural environment. 

 

Read more: www.aldemar-resorts.gr


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Objective Action

The Aldemar Group has been successfully running Mare Verde; a multifaceted Corporate Social Responsibility program that endorses and sustains a harmonious rapport among the natural environment, the people, the market, the workplace and society at large.

To reduce its energy footprint and become more cost-efficient, Aldemar incorporated energy conservation and management systems in the resorts’ operations, made possible via novel technologies (i.e. solar energy for hot water supply, green roofs, seawater cooling systems and centrally-managed energy systems), large scale recycling and organic farm production.

 

Target Audience

 

Duration


Description

Aldemar pioneers on a European level with the introduction of energy saving systems at its hotel units in Crete in the form of a series of prototype, innovative applications designed to conserve energy.

Parallel to this, Aldemar is also applying a prototype programme for energy management with the recording of consumption and monthly evaluation of the respective results. The hotel group has introduced all the internal procedures required and has engaged the services of permanent consultants in order to allow the ongoing introduction of measures to improve energy management.


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Impact on Society

In overall, the measurable results of these practices were:

  • 40% annual saving in electrical energy through the use of seawater cooling
  • 35% annual saving in water consumption
  • 85% of Aldemar Resorts’ energy needs covered by a solar panels field of 7,010m2
  • 25% of fruit and vegetables needs supplied by organic farm production
  • Recycling of 4,000 light bulbs – 230 items of computer H/W - 12,000 kg of cooking oil – 419 kg of batteries - 9,000 kg of paper - 69,500 kg of glass
  • Conservation of 8 tons of recycled paper & cardboard, 1.5-2.5 tons of edible oils & fats, 90-100 organic food waste, 500 items of electric/electronic appliances, 0.5-1.00 ton of scrap batteries, etc.


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