DIGITAL EXHIBITION "EARTHQUAKE IN THE MUSEUM" Knowledge is power. Learn about earthquakes. Prepare for what you have to do to protect yourself
SOCIETY
BUSINESS: 471 PRACTICES
TOPIC:
Initiative
SUBMITTED FROM:
AXA
Objective Action
The aim of the exhibition is to inform visitors, especially children, about earthquakes. In addition, it will offer the opportunity to “explore” this natural phenomenon, learn how to protect and become familiar with it, as it is particularly common in Greece, that is characterised by intense seismic activity.
It is worth noting that children living in Athens aged between 6-16 haven’t experienced any major earthquake in their lifetime. Also, through virtual reality and the help of experiential media, children and families will experience the earthquake and learn what to do before, during and after one occurs.
Target Audience
The exhibition is aimed at children between the age of 10 and 15 (upper classes of primary and secondary school) as well as their families, teachers and the general public.
Duration
The exhibition began on Wednesday 23 May 2018 and will run for a whole year, until June 2019.
Description
The digital exhibition “Earthquake in the Museum” is an educational trip that allows the visitor to "wander" through all aspects of this multifaceted natural phenomenon in a realistic and interactive way.
The well-trained designers of the exhibition’s flow worked with a scientifically-based approach, that employs the most innovative technological methods - realistic hydrogeological models detailing the geological phenomenon, educational videos showing the great earthquakes that shook modern Greece, live transmissions of seismic vibrations and a wealth of informative and experiential exhibits.
The vibration bank and the VR chair included in the exhibition take on the role of earthquake simulators, inviting visitors to experience this phenomenon, as well as to understand the importance to shield buildings properly
The interactive experience is complemented by the “Earthquake in My City,” in which the user understands how secure each location is in a city, and “Become an earthquake expert,” where young and older visitors test their knowledge, conquering the title of the “Earthquake expert!”
Meanwhile, educational programmes for primary, secondary and high school students will be carried out at regular intervals, as well as two workshops for teachers and the general public.
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Impact on Society
The unique digital exhibition "Earthquake in the Museum" is the ideal opportunity for both children and adults to be informed generally and in detail about earthquakes.
Through interactive (or not) exhibits, the public can find out about the story of the phenomenon, learn ways of protection before, during and after an earthquake, as well as to understand the importance of proper foundations, both in modern and old buildings.
The stamp of the Metsovio Polytechnic certifies in the most authoritative way the excellent educational character of the exhibition, while through the multitude of experiential applications, the knowledge is transmitted in the most modern and efficient way.
The exhibition began on May 23, 2018. It is estimated to attract 6,500 primary and secondary school students and 15,000 visitors mostly families. AXA has designed an action plan to gain great visibility for the exhibition and to secure visitors attraction.
Initiative Location
The digital exhibition “Earthquake in the Museum” takes place in the NATURA Hall of the Goulandris Natural History Museum in Kifissia and is accessible to the public every day, except Mondays.
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Working with Organization
For the design and implementation of the digital exhibition “Earthquake in the Museum,” AXA Insurance has joined forces with the Goulandris Museum and the National Technical University of Athens.
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Workers Participation
The digital exhibition “Earthquake in the Museum” was implemented by the Communications Team of AXA Greece.
Benefits for Οrganization
The mission of the people of worldwide is to help their fellow citizens to live a better life. In this context, AXA Greece is strategically active in the areas of health, car and home. Residences are, for the most part, the most important investment of the Greeks. Nonetheless, lack of awareness for reasons that can lead to serious damage and disasters (fires, earthquakes, floods) leads Greeks to limited or no protection and prevention measures. As a result, every year a very large number of homes are damaged or completely destroyed. AXA, investing in research (with the AXA Research Fund) on earthquake prevention and being one of the world's top choices, is strengthening its social face through the digital exhibition "Earthquake in the Museum" .
Thus, by inviting the public to get acquainted with such an interesting Greece-related issue and by offering a realistic experience of it, AXA Insurance proves once again that it is a pioneering company that follows current trends, it doesn’t compromise with stereotypes and, through such fresh ideas is reaching out to an even greater share of the audience, establishing a very positive image.
Meanwhile, it also contributes to education by providing useful insights into earthquakes in a way that will leave visitors a lasting impression and provide important supplies for the future ... in the event of an earthquake!
Connection with Global Goals
