ECONOMY

BUSINESS: 190 PRACTICES


TOPIC:

Initiative

Business communication strategy

Business communication strategy
SUBMITTED FROM:

Hellas Gold

The mining company HELLAS GOLD SA was established in December 2003 with aiming to: Operate mines of all kinds, processing and marketing of minerals, establish and operate metalworking operations for vertical integration of production in Halkidiki.

 

Read more:  www.hellas-gold.com 


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Objective Action

Hellas Gold recognizes as stakeholders entities or persons that may be significantly affected by the activities of the company, or who may affect the company's ability to implement its strategy and achieve its goals. Specifically, the main categories of stakeholders of the company are:

• Employees and Contractors
• Trade Unions
• Shareholders
• State / Public Administration
• Suppliers and Partners
• Business Associations
• Non-Governmental Organizations
• Local Communities and Local Unions
• Local government
• Media
• Academic community
• Customers
• Greek Society
 

The company gives emphasis on the dialogue with the local community, which is mainly carried out by community’s elected representatives. The dialogue with the local community is primarily relevant with local needs for employment, local supplies and partnerships, strengthening the local economy (eg tourism, rural development), management of environmental impacts and resource allocation for corporate responsibility actions (e.g. contribution to civil protection, infrastructure and services, supporting education, protecting local health structures, support local sports and culture).

 

Target Audience

• Employees and Contractors

• Trade Unions
• Shareholders
• State / Public Administration
• Suppliers and Partners
• Business Associations
• Non-Governmental Organizations
• Local Communities and Local Unions
• Local government
• Media
• Academic community
• Customers
• Greek Society

 

Duration

The survey and the focus groups processes lasted approximately three months. However, the dialogue with many of the stakeholders is a continuous process. (2014-2016)


Description

In the context of the Sustainability Report for the year 2015, apart from the existing communication and consultation processes that the company has interested the parties proceeded on an ad hoc consultation with specific groups on the basis of the Guiding Reports Sustainability Editorial Guidelines GRI G4 and AA1000SES consultation model.

Specifically, in order to evaluate the significance of recognized sustainability issues by stakeholders, the company organized a special focus groups (‘focus groups') and held on an electronic survey. They organized 3 focus groups with representatives of local communities, local government and labor unions. In focus groups discussed and prioritized the identified themes of the first phase of the materiality analysis.


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Impact on Society

The results of the process of focus groups helped to more qualitative analysis of substantive issues of the company, but also to better understand the expectations and concerns of the participating teams. Also, through the online survey, the company targeted a larger non-probabilistic sample (a sample targeting people who are stakeholders of the company), in order to prioritize the same issues through the perspective, and other stakeholder groups. The results of the analysis presented in the materiality map that is included in the company's Sustainability Report for the year 2015.



Initiative Location

The action takes place mainly in the Aristoteles Municipality and in Athens. However, many stakeholders are located in several places in Greece or abroad.


Working with Organization

This action was implemented in cooperation with a consulting company having the experience and the tools to facilitate such a research.


Workers Participation

Our employees participated to the dialogue completing the electronic survey and also participating in the focus groups.


Photos

Benefits for Οrganization

One of the most significant benefits of the dialogue process is the accurate prioritization of the material issues for the company that is essential for the decision making process especially when it comes to sustainability issues.

The integrated communication with parties within the company and other stakeholders ensures timely and effective response from Hellas Gold to their needs. In this way, the company keeps the necessary balance without ignoring any stakeholder.
This approach further helps in mapping the issues that are most important for Hellas Gold. Our approach includes organized and informal meetings, telephone surveys, focus groups, online surveys and in-house communication.




Connection with Global Goals



No Connection with Global Goals found





More Initiatives from Organization




Cooperation with Academia

Development through local suppliers support

Disclosure of corporate objectives and relevant achievements

Environmental footprint reduction

Hellas Gold Environmental Monitoring System

HELLAS GOLD supports the labor market newcomers

Impoving Living conditions to the communities around the projects

Promoting operational responsibility culture

Resource management with the aim of zero environmental impact

Summer Intership Program for Aristoteles Municipality Students

The economic gorwth of the area in Numbers



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