SOCIETY

BUSINESS: 335 PRACTICES


TOPIC:

Initiative

Synergy of Offer and Love

Synergy of Offer and Love
SUBMITTED FROM:

Lidl Ελλάς & ΣΙΑ ΟΕ



Objective Action


At Lidl Hellas we understand our role in society as active and participatory. That is why we work with recognized social partners, supporting our fellow human beings, as well as initiatives of organizations such as the ΔΙΚΤΥΟ and ΚΥΑΔΑ. Our goal is to actively shape processes and mobilize the social environment in action and participation. Thus, the corporate responsibility program of our company is framed by actions such as that of the Synergy of Supply and Love that prove that we are part of society and act with a sense of responsibility and empathy for the common good with the aim of ending hunger, achieving food security.
 

 

Target Audience


Families living on the edge of poverty and the multifaceted homeless center of the Municipality of Athens
 

 

Duration


September 2020 - June 2021: The first phase of the action will run for ten months, while there is a prospect for continued cooperation after these months.
 


Description


Lidl Hellas, in collaboration with the Social Solidarity & Relief Network (ΔΙΚΤΥΟ) and the Reception & Solidarity Center of the Municipality of Athens (Κ.Υ.Α.Δ.Α) join forces for the common good and prove that solidarity is collective affair.Specifically, Lidl Hellas, in the context of its social work and its contribution to the activity of the Network, decided to donate long-lasting food, cleaning supplies, stationery, etc., with a total value of € 100,000, over a period of ten months, with the aim of extension of the action of the body in the Prefecture of Attica. The products will be received on a monthly basis by the Network from the company's warehouse in Kalivia, Attica and will be available to support the work of K.Y.D.A., specifically to meet the basic needs of 340 families living under the poverty line, but also the support of the multifunctional homeless center of the Municipality of Athens.


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Impact on Society


The result of the action is the support of 340 families and the multifaceted homeless center of the Municipality of Athens who live on the edge of poverty with long-lasting products, cleaning supplies, stationery, etc., with a total value of € 100,000, over a period of ten months. This is an action whose meaning acquires an even greater dimension in this period we are going through, since the pandemic has made everyone's daily life even more difficult and the need to support vulnerable social groups is more urgent than ever.
 



Initiative Location


The products are received from the company's Warehouse in Kalivia, Attica every month from the Network in order to transfer them to the Warehouse of Κ.Υ.Α.Δ.Α. and from there their distribution to 340 families, but also to the multi-purpose homeless center of the Municipality of Athens.
 


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Working with Organization


Cooperation with the Social Solidarity & Relief Network (ΔΙΚΤΥΟ) and the Reception & Solidarity Center of the Municipality of Athens (Κ.Υ.Α.Δ.Α)
 


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Workers Participation


For the implementation of the action, the corporate responsibility department of Lidl Hellas cooperates with the Warehouse of our company in Kalivia of Attica and employees of the Social Solidarity & Relief Network (ΔΙΚΤΥΟ) and the Reception & Solidarity Center of the Municipality of Athens (Κ.Υ.Α.Δ.Α).
 


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Benefits for Οrganization


The result of the action is the support of 340 families and the multifaceted homeless center of the Municipality of Athens who live on the edge of poverty with long-lasting products, cleaning supplies, stationery, etc., with a total value of € 100,000, over a period of ten months. This is an action whose meaning acquires an even greater dimension in this period we are going through, since the pandemic has made everyone's daily life even more difficult and the need to support vulnerable social groups is more urgent than ever.Regarding the Κ.Υ.Α.Δ.Α. this synergy is a multifaceted support to the households that this year were called upon to face a huge challenge, that of the health and economic crisis caused by the pandemic.
 




Connection with Global Goals







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