ECONOMY

BUSINESS: 338 PRACTICES


TOPIC:

Initiative

Development of Green Products and Services

Development of Green Products and Services
SUBMITTED FROM:

Piraeus Bank Group

Piraeus Bank was founded in 1916. Today it represents the leading Bank in Greece with 30% market share in terms of customer loans and 29% in terms of customer deposits. The Bank is committed to play a leading role in the Greek economy, actively supporting economic activity and extroversion through specialized solutions and high-level services to its customers.

 

https://www.piraeusbankgroup.com/en/group-profile/brief-profile


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Objective Action

Piraeus Bank is a pioneer in Green Entrepreneurship and Environmental Banking, by supporting and funding investments aimed at environmentally and socially responsible actions. In this context, Piraeus Bank, fully respecting its commitment to support green business, has created a series of green banking products and advisory services, supporting investors through specialized employees (Green Banking Advisors) across its branch network. The main objective of Piraeus Bank for Environmental Banking (Green Banking) is the creation, development and promotion of specialized products and services that enhance innovative and outstanding business and individual activities with significant environmental and social benefits.

 

Target Audience

The family of green products and services is addressed to environmentally conscious individuals and existing businesses and startups, investing in fields related to green business.

 

Duration

Since 2004, and following the adoption of its Environmental Policy, the Bank actively supports Green Business.


Description

For a decade, Piraeus Bank Group under the Environmental Policy and Strategy supports the needs of individuals and businesses offering a variety of specialized products and services to invest in renewable energy, energy savings, responsible and organic farming, waste and water management, green chemistry, ecotourism-agri-tourism and green transport. These products are offered with favourable terms and simple and flexible procedures. An important feature of these products is the specialized guidance for customers to improve the performance of their investments. The evolution of the products is continuous, the latest example being the Green Movement, which promotes and supports companies whose products are in the areas of green business, while offering significant discounts to retail clients who choose these products through personal loans or Piraeus Bank credit cards.

As for loans to businesses and organisations, a comprehensive package of products and services is provided, aimed at improving the competitiveness of companies by reducing their operational costs and connecting them to new innovative sectors and by adapting existing business to new standards. The services are in line with the principles of sustainable development where economy, society and environment operate simultaneously to each business initiative.

For more information:
- www.greenbanking.gr
- www.piraeusbank.gr > Individuals > Green Banking
- www.piraeusbankgroup.com > Corporate Responsibility > Environment > Environmental Fields of Action > Green Business


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Impact on Society

Piraeus Bank through Environmental Banking has supported sectors of green business with substantial funding, thereby creating or maintaining more than 17,000 jobs.

Still, by strengthening Environmental Banking, Renewable Energy installations were developed with a capacity of 800 MW, altering the country's electricity field and contributing to avoiding the annual release of more than 1 million tonnes of carbon dioxide (CO2), an amount that would require 80 million trees for absorption.

Over the last three years and despite the adverse economic conditions, Piraeus Bank remains focused to its commitment to tangible support green business while constantly adapting its existing green products to meet the changing market conditions.



Initiative Location

The specialized products and services of Piraeus Bank are primarily developed for Greece. Piraeus Bank Group finances companies and individuals to invest in green business in the Balkans, as well.


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Working with Organization

Piraeus Bank’s Green Banking cooperates with both the public and private sector: Non-governmental organisations, national institutions, research companies and state government bodies.


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Workers Participation

Specialized executives of Piraeus Bank are in key branches of the network, serving the needs of the consolidated clientele associated with green investments.


Benefits for Οrganization

At year end 2013, the total financing for green investments by Piraeus Bank reached € 1,6 billion.

Customers with at least one green product amounted to 16,367 by the end of 2013, while Piraeus Bank has financed 20% of the total installed power capacity in renewable energy in Greece.




Connection with Global Goals



No Connection with Global Goals found





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