BUSINESS: 477 PRACTICES
With its multifaceted initiatives and the responsible and safe gaming strategy it follows, bwin is at the forefront of the effort for a better society.
bwin proudly supports any small or large initiative to create a sustainable society. The society of our children!
You can find more about bwin's social footprint at: https://bwincares.gr/.
bwin, always responsible and a pioneer in matters of Social Responsibility, took the initiative to inform and raise awareness of the Greek society, with a long-term campaign, regarding the 17 Sustainable Development Goals, established by the UN. until 2030.
Social groups dealing with sustainability, social and individual responsibility, Civil Society Organizations, workers in the wider private and public sector, social partners and local government.
From September 2021 until today.
In the context of actions and initiatives, regarding social responsibility and sustainable development, bwin presented the first campaign to inform and raise awareness of society, for the value and importance of the 17 Sustainable Development Goals, established by the UN. until 2030.
The purpose of the information campaign, which started a few days (September 25, 2021) before the completion of 6 years from the date - milestone, of the announcement of the specific program by the UN, is the indirect or direct inclusion of these Goals in the intense everyday life of society and the their adoption in practice by an increasing number of citizens and agencies.
Recognizing the importance of the implementation of the Goals, for the creation of a better, more sustainable and more human everyday life, bwin makes it a priority to spread this very important message through a series of actions and actions, with the aim of informing and mobilizing the society.
The special information and awareness campaign, envisioned and produced by bwin, stars 18 personalities from the social and sports community, as well as Executives from the bwin Greek team.
In more detail, the representatives of Foundations and NGOs participate in the campaign with pride and respect, Alexandra Martinou (President of the Association "Together for the Children"), Dafni Oikonomou (President of the Society for the Protection of Spastics / Open Door), Tasos Marianos (Director General of ELEPAP), Sandra Zafirakopoulou (General Manager of Make-A-Wish Make a Wish Greece), Eugenia Thanou (General Manager of Doctors of the World Greece), Alexandros Theodoridis (Co-Founder & Administrator of NGO "We Can"), Sotiris Petropoulos (Co-Founder of HIGGS), the athletes of KAE Olympiacos , Giorgos Printezis, Sasha Vezenkov, Shaquille McKissick, the Olympic champion, Evangelia Plataniotis (synchronized swimming), the champions, Evelina Papazoglou (synchronized swimming) and Dora Gountoura (fencing), the journalists, Michalis Tsochos, Dimitris Sambrakos, as well as the presenter George s Lentzas .
Presenting messages full of inspiration, motivation and guidance, they responsibly promote the defining value of the 17 Sustainable Development Goals, through the "documentary" short film, created by bwin people to convey the message of sustainability to every corner of the country .
In this context, all bwin's social responsibility initiatives are fully aligned with the 17 Sustainable Development Goals of the UN.
Social Media:
Articles:
9 natives articles were published on nationwide sites with the following results:
Thanks to coordinated and multi-level communication, on the largest Greek news websites and on social media, as well as the participation of recognized athletes and television personalities, the campaign for the Sustainable Development Goals reached millions of devices and "touched" hundreds of thousands of internet users . After all, it was a self-evident commitment of bwin, when it decided to include the Goals in its program, to disseminate and adopt them by the largest possible number of "recipients".
The common "goal" remains one! To change daily habits, to realize that our actions today affect the future of our children tomorrow and to all try together to "hand over" to the next generations a planet more sustainable than the one we "received".
bwin's communication was based on these axes, and based on the response of the public, it is judged - apart from absolutely necessary - to be successful.
Indicative article:
Greece
Messages regarding the Sustainable Development Goals were delivered by representatives from the following Civil Society Organizations: "Together for the Child" Association, Society for the Protection of Spastics / Open Door, ELEPAP, Make-A-Wish Make a Wish Greece, Doctors of the World Greece, We can,” HIGGS.
The messages were adapted appropriately, so that they are relevant to the work of each Organization and touch on those issues that concern their interest and action.
Two executives from the bwin team voluntarily took part in the informative spot: Ioanna Beriou, Corporate Communication Director and Konstantinos Efraimidis, Corporate Social Responsibility Manager
The Sustainable Development Goals are a global milestone for the sustainability and development of every country, every city, every social group. It is the today and tomorrow of the whole planet!
bwin, adopting the sustainable development strategy of the Entain Group to which it belongs, is not only the first betting brand, which was involved directly or indirectly with the Goals, but one of the first companies operating in Greece, which felt the importance and value of this initiative.
As a result of its consistent and firm attitude, bwin received a lot of positive comments, in all social networks, as well as various fora it participated in, for this campaign.
