NOYNOY IDEA CHALLENGE- A Competition striving for Ιnnovation

NOYNOY IDEA CHALLENGE- A Competition striving for Ιnnovation

FrieslandCampina Hellas

Objective Action

The aim of the competition is to reward innovative ideas in the dairy sector that are related to improving the efficiency in the dairy value chain. The  strategic pillars of interest are  integrating the environmental impact in the design of products and services, increasing the use of new technologies, adopting good practices and standards, while focusing on the circular economy and sustainability.


Target Audience

The beneficiaries of the  "NOYNOY Idea Challenge" Competition are as follows:

• Students and young graduates of higher education

• Young researchers, PhD candidates, PhDs with potentially  commercially applied research results

• Groups of researchers who have creative ideas  applicable to sustainable production processes or products

• Other members of the academic and research community.



The Competition was initially organized in 2018 and concluded  in February 2019 with the award ceremony. The 2nd Sustainability Competition, which is currently on-going, has been announced in 2020 and will conclude in 2021. Objective is that this competition to become an” innovation institution” for the sector.


The "NOYNOY Idea Challenge" Competition of  FrieslandCampina Hellas attempts to capture  innovation and  dynamics of research teams relative to the dairy industry in Greece and enhance relative sustainability studies. The project's processes explores the application method and the transferring of potential application of research findings to the market, with the ultimate aim of identifying  successful case studies in the food industry, with concrete and measurable results.

More information you can find here


Impact on Society

The aim of the "NOYNOY Idea Challenge" competition is in addition to identifying  innovative ideas to strengthen the bridge between the domestic  industry and the education community. As such it  addresses  the entire community and especially  young scientists. In the 1st Competition (2018) 21 ideas were submitted, with the participation of 5 university institutions throughout the country and more than 45 participating researchers (University, students and research groups).

The awards given were:

1)Grand Prize award worth €2000

2)Pilot implementation  on the premises of FrieslandCampina Hellas-NOYNOY.

3)Inclusion in the incubator of the National Technical University of Athens.

4)Paid six-month internship at FrieslandCampina Hellas.

5)Pilot application at FrieslandCampina’s Hellas Plant in Patras.

6)Educational visit to the Innovation Centre of FrieslandCampina in Wageningen.

7)Business induction in the development and launch of a new product by FrieslandCampina Hellas-NOYNOY.

More about the awards of the 1st NOYNOY Idea Challenge, as well as the journalistic coverage can be found here.

In the 2nd Competition, "NOYNOY Idea Challenge-Sustainability" that is currently in progress, more than 30 proposals have been submitted involving  more than 100 scientists, who claim the following prizes:

1)Advisory support from FrieslandCampina Hellas-NOYNOY.

2) Use of FrieslandCampina Hellas facilities.

3) Grant- Prize award worth €2000 to use for the business development of the idea

4) Personalized support and guidance (Business Coaching) from the incubator OF EMP.

The announcement of the 2nd Competition was published in more than 60 media.

Initiative Location

The implementation of the process and awards took place at the facilities of FrieslandCampina Hellas-NOYNOY  in Maroussi, the NOYNOY Plant in Patras and the Distribution Center located  in Aspropyrgos.


Working with Organization

The "NOYNOY Idea Challenge" Competition on Innovation  is organized by FrieslandCampina Hellas in collaboration with the National Technical University of Athens, through the support of innovative business schemes of the Laboratory of Industrial and Energy Economics, as well as the Incubator EPI.noo incubator of the Institute of Communication and Computer Systems (ICCS) of NTUA, which specializes in supporting researchers and students in the registration and commercial usage of  research findings. Finally, the project is managed by  Break-Evening Consulting, a company whose purpose is to “transfer” technology know-how.


Workers Participation

Employees of company  participated in the committees as evaluators of the proposals, as well as in the preparation of the special workshops and events of the program.


Benefits for Οrganization

FrieslandCampina Hellas   acknowledges the need by  society  to bridge and to connect  the academic community with the  industry and enables young scientists to develop and  to implement their idea in the dairy sector.


Connection with Global Goals

More Initiatives from Organization

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