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Initiative

GENEROUS School (GENEROUS Knowledge, Nutrition, Sports)

GENEROUS School (GENEROUS Knowledge, Nutrition, Sports)
SUBMITTED FROM:

GENESIS Pharma

The Greek pharmaceutical company that invests in global innovation for more than two decades

GENESIS Pharma was one of the first pharmaceutical companies in Europe to specialize in the promotion, sales and distribution of biopharmaceutical products and is currently the largest by turnover among Greek companies focusing on innovative medicines.

Through long-standing strategic partnerships with some of the leading global pharmaceutical companies committed to cutting-edge R&D, GENESIS Pharma has created a strong portfolio of innovative and high therapeutic value pharmaceutical products for more than 30 severe and rare diseases.

www.genesispharma.com


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Objective Action

The modernized Program "GENEROUS Knowledge" is an initiative of GENESIS Pharma, which aims to strengthen schools in critical areas of our country with new portable computers. Our goal is to make every student have access to an electronic computer - so that knowledge reaches even the most remote school in our country.

 

Target Audience


Students from schools in remote / remote areas of Greece (kindergarten to high school)
 

 

Duration

The program has been running since 2010. It was renewed – upgraded in 2018 and continues with the aim of the knowledge reaching as many remote schools as possible and benefiting as many children as possible – the future is in their hands.


Description

With the "GENEROUS Knowledge" Program, our company continues a long-term commitment, undertaken since 2010 (with the "Let knowledge fly" Program), to support schools and libraries in critical areas with (used) computers and books.

The Program is not limited to computers. It includes enriching school libraries with educational, scientific and literary books, new or used, in good condition and aimed at children of all ages. It also offers educational technological material, where necessary, such as interactive whiteboards (it is possible to carry out interactive activities in the classroom in public view, with the participation of all children) and touch screens, where with the help of the teachers, this technology is integrated with a correct / effective way in class. This year, through the program, students enjoy online robotics courses, which the company provides in collaboration with a specialized teacher.


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Impact on Society

To date, through this specific Program, 1,800 children from 21 critical islands and mainland areas have benefited. By mid-October 2019, 75 more children from 2 schools on the islands will have benefited.



Initiative Location

Remote areas of Greece - Barren line (eg Kastellorizo, Telendos, Tilos)


Working with Organization

In the past, the Program was implemented in collaboration with the non-profit organization Euroscience. Now, communication with the agencies (Schools, Municipalities, Parents & Guardians Associations, School Committees) is done directly by the company.


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Workers Participation


Employees can participate in the GENEROUS Knowledge program.
 


Benefits for Οrganization


In parallel with the achievement of our commercial goals, at GENESIS Pharma we undertake Corporate Responsibility initiatives and actions in order to constantly strengthen our positive footprint. Our goal is to offer to society as a whole and vulnerable social groups.

Increased brand prestige and positive reputation could be considered a benefit for the company.

A socially responsible business resonates more with the public. Adopting CSR practices increases the firm's ability to attract capital and business partners. A survey by the Envoronics International CSR Monitor (2001) showed that the factors that most influence the public's impression of a company are social responsibility at 49% and brand quality/reputation (40%).
 




Connection with Global Goals







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