BUSINESS: 258 PRACTICES
OPAP was founded in 1958 and is the leading company of the Greek gaming industry. It is an integral part of the country, showcasing continuous and consistent contribution to the socio-economic development of Greece.
Read more: www.somethingbetter.gr
Building on its already rich contribution to the Health sector and prioritizing the improvement of living conditions for children, OPAP undertook the initiative to renovate the two most important, oldest and largest Children Hospitals in Greece; “Aghia Sophia” and “Pan. & Aglaias Kyriakou”.
The key objectives of OPAP’s Children Hospital Renovation program are to:
Moreover a significant part of the initiative is to sensitize and engage the general public and OPAP employees. In this framework, OPAP, since 2014, implements the “Route of Contribution” activation on the occasion of the Athens Authentic Marathon, inviting people to download the application and through a series of interactive actions and games to contribute virtually in the renovation project. In total, since 2014, 142.914 people have downloaded the application, collecting more than 863.000 euro of virtual contribution, which were automatically translated to financial investment by OPAP for the Hospital renovation program.
Primary audience:
Secondary audience:
The project initiated in 2014 and continues.
In the pillar of Health, OPAP has set as its priority to improve the therapeutic environment of the two largest and most important Children Hospitals, “Aghia Sofia” and “P&A Kyriakou”, who serve children from all over Greece. On that ground it marshals resources, energy and creativity to offer a pleasant therapeutic environment to the children, their parents, the nursing and the medical stuff. Already the ambitious project is in full progress and has showcased significant results.
Moreover, OPAP rolls out the “Route of Contribution” activation aiming to sensitize the general public and its employees. On the occasion of the Athens Authentic Marathon it has developed a dedicated application inviting people to participate and support the significant initiative of the Hospital Renovation. The users through downloading the application or visiting the microsite could answer to Marathon related quizzes or run (the application counted the total distance run by a user). For every kind of participation, OPAP offered an amount of money to the renovation project. Overall, in two years of the “Route of Contribution” project implementation more than 142.914 people have been activated, contributing virtually to the collection of 863.000 euro, which have been translated by OPAP to actual for the renovation project
OPAP in November 2015 delivered two completely renovated floors to the "Aghia Sofia" and "Panagiotis & Aglaias Kyriakou" Children Hospitals. Specifically, in the two renovated floors we completed all the needed construction and decoration works, completely upgrading them. Also, we repaired and partially replaced hospitals’ equipment.
1. In “Panagiotis & Aglaias Kyriakou” Children Hospital:
The main creative concept that will run across the building is the children’s play and imagination. More specifically, in the separate floors of the Hospital, the playful motifs will show:
2. In “Aghia Sofia” Children Hospital
The creative concept which will run across the separate creatives per Nursing Ward is inspired by the historic, social and intellectual evolution of humanity, in the form of a game. More specifically the creative patterns that will be used are the following:
The continuously evolving tree of life, science and society, whose fruits have been all the above mentioned inventions will link all these separate creative concepts.
Through the “Route of Contribution” activation, in the past two years, more than 142.914 have been motivated and engaged, collecting more than 863.000 euro of virtual contribution that OPAP has translated in actual investment for the renovation project.
Athens
The program is implemented in collaboration with the Ministry of Health, the 1st Regional Health Directorate of Athens and the management of the two hospitals, “Aghia Sofia” and “P&A Kyriakou”.
OPAP employees are continuously updated in the progress of the project. Moreover they actively participated in the “Route of Contribution” activation.
Based on a Millward Brown research, OPAP’s reputation index has been increased by 15 points versus last year. More specifically:
