We support the recycling campaign "Every Box Counts"
The aluminum rolling sector (Elval) of ElvalHalcor was the major sponsor of the Recycling program "Every Box Counts", held simultaneously in 15 countries across Europe, on World Environment Day 2021. A special initiative on recycling and the environment highlighted the importance of clean outdoor public spaces and informed citizens about the benefits of the circular economy.
On Saturday, June 5, World Environment Day, on beaches and parks, in squares and shopping streets, boys and girls carrying large green backpacks flooded Europe. Their mission? Encourage citizens to keep public spaces clean and help them recycle empty soda and beer cans wherever they are. This original, dynamic campaign that took place simultaneously in 15 countries and 19 locations and is an initiative of the "Every Can Counts" program, on the occasion of World Environment Day and the increase in pollution observed during of the pandemic, so public spaces became the exclusive meeting and sports venues.
In Greece, the main message of the campaign was transmitted with positive energy through the young people participating in the European Recycling Tour 2021 in Thessaloniki on Friday, 4 and Saturday, 5 June 2021 in front of the White Tower, but also in Athens, on the beaches and pedestrian streets of Alimos on the same Saturday. Always following hygiene rules to protect against the coronavirus, the backpackers encouraged citizens to keep the environment clean and recycle the aluminum cans they consume.
Cooperation with the "Pavlos Melas" Municipality of Thessaloniki
Elval, having as its main strategy the recycling of aluminum and in particular the recycling of beer and soft drink cans (UBC), leads the way with innovative ideas and actions aimed at improving the rate of collection of cans after use, to remelt and reintegrate the metal into production and the value chain.
In the context of our cooperation with "Every Box Counts", the "TT Tropa Verde" program and the initiative of the Municipality of Pavlos Melas of Thessaloniki (hps://pavlosmelas.tropaverde.org/news/ 3-tropa-verde) in the implementation of pilot program "Recycling with sorting at the source, in the "school units", we signed a contract with the Municipality to load and transport to our facilities all the used boxes collected and will be collected through these initiatives.
The first round concerned 900 kg, i.e. approximately 66,700 pieces of used soft drinks and beer cans received from the aluminum rolling sector (Elval) of ElvalHalcor, transferred to its facilities, in order to carry out the required process for the re-production of the same product , according to the principles of the circular economy.
Now all the used cans that will be collected by the Municipality of Pavlos Melas, will be received by Elval for recycling at its facilities for recycling. This particular collaboration marks a new form of collaboration between Elval and the Local Government on recycling issues, hoping to strengthen the awareness of education and the interest in the participation of other municipalities and local society bodies. The properties of aluminum are unchanged and it can be reused indefinitely.
