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Initiative

Responsible Consumers - Providing practical guidance on fuel quality, safety and environmental issues, for EKO and BP customers

Responsible Consumers - Providing practical guidance on fuel quality, safety and environmental issues, for EKO and BP customers
SUBMITTED FROM:

HELLENIC PETROLEUM

HELLENIC PETROLEUM is a leading energy group in Southeast Europe, with presence in 7 countries and activities spanning across the energy value chain. Its shares are listed on the Athens and London Stock Exchange.

 

Read more: www.helpe.gr


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Objective Action

For HELLENIC FUELS & LUBRICANTS SINGLE MEMBER INDUSTRIAL & COMMERCIAL SA (EKO SA), a subsidiary of HELLENIC PETROLEUM Group, Sustainable Development is a corporate commitment and integrated into its strategy. In order to promote the culture of sustainability across the value chain of the Group's businesses and all stakeholders, at EKO, we are taking a series of initiatives to inform, challenge, raise the awareness of and engage with our customers regarding safety, environmental and fuel quality issues.

This important action contributes to the achievement of the UN Sustainable Development Goal No.12.

 

Target Audience

The action is aimed at all fuel consumers who visit EKO and BP-branded fuel stations in Greece.

 

Duration

The above mentioned actions initiated 6 years ago, as part of an ongoing program.


Description

Safety is our top priority and we prove it in practice. Through the leaflets "Target Safety!", which are distributed to our customers at EKO and BP (SAFETY AT THE FUEL STATION) fuel stations, by posting educational videos on Social Media (SAFE RIDING TIPS - EKO), by sharing safety tips (SAFETY TIPS - EKO, SAFETY TIPS - BP), but also through targeted services such as the free-of-charge "12-points check" for our customers' vehicles and motorcycles, at BP stations (12 POINTS CHECK - ΒΡ), we prove that safety, both in and out of the fuel station, is very important to us.

In addition, through leaflets distributed to our customers and partners, as well as targeted training, we promote best environmental management practices for both waste products (of fuel stations) and fuels.

With continuous postings on the Internet and on Social Media, we are informing our customers (EKO and BP) about ways to ensure their car's engine is running efficiently and to achieve reduced emissions and fuel savings (TIPS FOR FUEL SAVE DRIVING - EKO, EFFICIENT DRIVING TIPS - ΒΡ). At the same time, through Press Releases and leaflets, prior to our yearly launch of heating oil, we provide our customers with energy saving tips.

Finally, committed to our strategic choice of delivering high quality products and adding value to the consumer, we provide a range of innovative fuels that keep the car’s engine clean, thereby helping to reduce fuel consumption and emissions. Through newsletters and continuous postings on the Internet and on Social Media, we ensure that our customers are informed about the proper ways of fuel management to ensure its quality.


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Impact on Society

To date, under this action:

Since 2015, 34 different leaflets on Quality, Safety and Environmental issues have been distributed.
On weekends or days with heavy-traffic, e.g. bank holidays, we carry out free-of-charge 12-Points Checks at fuel stations located on highways and highways. As of 2016, approximately 3,800 drivers are updated annually, while around 2,000 annual checks are performed on cars and motorcycles.

EKO, in collaboration with Riding School, has been organizing motorcycle safe riding lessons every year, since 2013. To date, 120 trainings have been conducted.



Initiative Location

EKO and BP fuel stations all over Greece.


Working with Organization

ΗELLENIC PETROLEUM GROUP supports and promotes the European Campaign of FuelsEurope titled «Save more than fuel”, which offers 10 efficient driving tips to help drivers reduce fuel consumption and contribute to cleaner and safer life-styles. EKO’s initiatives are in the framework of the Campaign. Additionally, EKO, in collaboration with Riding School gives the opportunity to motorists to learn more about safe motorcycle riding. The winners of the competition organized by EKO on its Facebook page, every year since 2013, have the opportunity to attend Ducati-themed driving lessons (SAFE MOTORCYCLE RIDING). 


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Workers Participation

The action is an initiative of EKO’s Marketing Division and is implemented in collaboration with the Hellenic Petroleum Group's Health, Safety, Environment and Sustainable Development Division and EKO’s Quality, Health, Safety and Environment Division.

The employees of HELLENIC PETROLEUM Group are aware of all the initiatives of the action and are involved in their implementation as appropriate. Employees of EKO and BP fuel stations are kept informed of each initiative and are actively involved in its promotion.


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Benefits for Οrganization

Corporate Social Responsibility actions, and in particular those related to road safety, are at the heart of EKO's activities and a key strategic pillar. EKO's aim is to be close to its customer by providing advanced products and services and through actions that benefit the community.

BP stations 'listen to' and respond to the needs of modern lifestyles by providing cutting-edge services that transform every fuel station, from a simple refueling point, to a 'living' space that respects and anticipates the modern needs of the vehicle, driver and passenger. These services include the free-of-charge 12-points check of cars and motorcycles, which help customers continue their journey safely.




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